At CMS we like to share our expertise in construction sales and marketing. Here are some articles, videos & interviews.
To be in the running for the most sought-after construction jobs in a city like London, you’ll need to understand the players in the market – who handles what sorts of jobs, and in which parts of town?
Good construction sales isn’t about hooking jobs for someone else to reel in. It’s about managing the tender stream…
This is a very interesting question and one which requires careful analysis of your current situation, as well as your plans for future growth. Here are four questions you should ask yourself.
If you’re an ambitious firm that’s building a portfolio of high quality work, then it might be time to step up a level. In which case you’ll need to understand the market.
It sounds like hard work, and it is. But ultimately that investment of time will pay dividends in repeat custom and a long term business partnership.
With subcontractors, it’s a very different story. It’s multifaceted and it takes a lot more discipline to keep on top of it; most of the time you’re getting enquiries from builders who are themselves tendering.
When starting out in construction sales, one of the most obvious conundrums is when to start phoning around about a job. But when do you make your move? What’s the best time to introduce yourself and make sure your company is in the running?
Sales leads are invaluable to construction marketing, but where do you start? Where do you get access to them? Which of the sales leads providers offers the right balance of services and features for you?
Especially when times are tight, you might be tempted to ask if those subscriptions are actually good value for money. At CMS we’d suggest that they certainly should be.
No other industry gets advance notice of upcoming projects in the same way. Builders, contractors and developers can integrate this data right into the heart of their marketing strategy – picking their ideal business right from the start.
Sales is a learned skill, and experience counts. Over time you’ll get better at knowing who to talk to and how to make a good impression, but at the beginning it may be a little disheartening at times.
VIDEO - CMS TOP TIPS
How to get on more tender lists
Paul Sampson unpacks the methodology behind developing relationships that result in more tenders and winnable opportunities… How To Get On More Tender Lists part 2, can be viewed here…
4 essential features good construction websites need
Matthew Grant highlights the elements the features of the good, the bad and the ugly when it comes to websites
Writing Emails for Construction
Email can be very effective, if used properly. Here are our top tips on what a good introductory email should contain.
Construction is a crowded market, and your clients will have plenty of choice about who they work with. It’s easy to disappear into the crowd.
With over a quarter of a million firms, construction is a crowded industry. To succeed as a company, you’re going to need to distinguish yourself from the masses.
Developing effective sales takes time and investment, but constantly pulling against that is the need to be generating income - how do you balance these opposing needs?
Pricing a tender is expensive, so your first responsibility is to make sure you’re chasing the right jobs. Ideally the lion’s share of enquiries coming in are from projects that you’ve picked in advance…