Construction Marketing Articles
At CMS we are always looking for opportunities to share our expertise in construction sales and marketing. This is our archive of articles, interviews and tips of the trade.
Featured Articles:
Strategy – how to grow your business:
How To Use Sales To Improve Tendering
Key ways to improve your win ratio. Read more >>
How To Go Nuclear On Subcontractors Sales
A tailored approach to maximise sub-contractor success. Read more >>
The Tension At The Heart Of A New Sales Strategy
Exploring the tension between long-term view and the need for a quick win. Read more >>
The Art Of The Quick Win
Making a fast start in sales can make all the difference. Read more >>
The Difference Between Sales And Marketing
The terms are often used interchangeably, so what is the difference and why does it matter?
Read more >>
Working Out Your Strengths
Selling your business means knowing, and being confident in, what you are really good at.
Read more >>
15 Ways To Stand Out
Construction is a crowded market, and your clients have plenty of choice about who they work with. Read more >>
Skills – becoming a better sales person:
The Importance Of Courtesy
The hard-sell telesales cliché is completely wrong. Read more >>
The Many Uses Of Market Intelligence
Information is everywhere, but how do you use it properly to give yourself a competitive edge? Read more >>
Helping Your Clients Succeed
The right approach – are you selling something, or looking for ways to help your client succeed? Read more >>
The Art Of The Debrief
Does the job really end at completion? If you want to build relationships, do a proper debrief.
Read more >>
How To Craft A Letter To A Domestic Client
Getting the approach and language right. Read more >>
The Marketer’s Most Powerful Tool
Website? Brochure? Branding? – No, the humble phone. Read more >>
Thou Shalt Not Neglect Thy Follow Up Calls
Everyone knows they should, but very few do. Proper follow up gives you a vital edge in the market. Read more >>
Your Marketing Toolbox
6 important tools that you must have before embarking on a proactive marketing strategy.
Read more >>
Develop Your Listening Skills
The importance of really listening to your clients and how to get better at it. Read more >>
The Four Keys To A Successful Presentation
First impressions are so important, and you only get one chance to make them. Read more >>
Solutions – troubleshooting and problem solving:
How To Get Through To The Right People
Anyone can call, being good at it is another matter. Read more >>
Avoiding The Spiral
Don’t get caught with a sales focus that is too narrow. Read more >>
Submission Or Approval - When Should You Make Your Sales Approach
Submission or approval - when to make your approach? Read more >>
Architect Or Client - Who You Gonna Call?
It’s not always clear who you should be contacting. Do you call the architect, or the client?
Read more >>
A Day In The Life Of A Sales Hunter
What is it like to have an experienced CMS sales hunter working in your office? Read more >>
The Rule Of Seven - Don't Give Up Too Soon
How long does it take to get from first contact to a decision? Read more >>
A Beginners Guide To Damage Limitation
If you handle a mistake well, and put it right honestly, it can actually help to build your reputation. Read more >>
But I Don't Do Marketing
You might not consider yourself a marketer – but you are. Read more >>
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