Construction Marketing Articles
At CMS we are always looking for opportunities to share our expertise in construction sales and marketing. Here are our videos, articles & interviews.
Videos:
Video Top Tips: How to get on more tender lists
Video Top Tips: Construction websites
Video Top Tips: Introductory email
New articles:
Four reasons why effective marketers work alongside the estimators
How the best marketers use the pricing and tender process to chase sales. Read more >>>
Not just for oranges - the four segments of London’s residential market
Targeting your sales to the right level in London’s distinctive construction landscape. Read more >>>
Taking it up a level – getting a chance at high-end jobs
How to get a foot in the door with higher profile architects and clients. Read more >>>
Featured articles:
Strategy – how to grow your business:
How To Use Sales To Improve Tendering
Key ways to improve your win ratio. Read more >>
How To Go Nuclear On Subcontractors Sales
A tailored approach to maximise sub-contractor success. Read more >>
The Tension At The Heart Of A New Sales Strategy
Exploring the tension between long-term view and the need for a quick win. Read more >>
The Art Of The Quick Win
Making a fast start in sales can make all the difference. Read more >>
The Difference Between Sales And Marketing
The terms are often used interchangeably, so what is the difference and why does it matter?
Read more >>
Working Out Your Strengths
Selling your business means knowing, and being confident in, what you are really good at.
Read more >>
15 Ways To Stand Out
Construction is a crowded market, and your clients have plenty of choice about who they work with. Read more >>
Skills – becoming a better sales person:
The Importance Of Courtesy
The hard-sell telesales cliché is completely wrong. Read more >>
The Many Uses Of Market Intelligence
Information is everywhere, but how do you use it properly to give yourself a competitive edge? Read more >>
Helping Your Clients Succeed
The right approach – are you selling something, or looking for ways to help your client succeed? Read more >>
The Art Of The Debrief
Does the job really end at completion? If you want to build relationships, do a proper debrief.
Read more >>
How To Craft A Letter To A Domestic Client
Getting the approach and language right. Read more >>
The Marketer’s Most Powerful Tool
Website? Brochure? Branding? – No, the humble phone. Read more >>
Thou Shalt Not Neglect Thy Follow Up Calls
Everyone knows they should, but very few do. Proper follow up gives you a vital edge in the market. Read more >>
Your Marketing Toolbox
6 important tools that you must have before embarking on a proactive marketing strategy.
Read more >>
Develop Your Listening Skills
The importance of really listening to your clients and how to get better at it. Read more >>
The Four Keys To A Successful Presentation
First impressions are so important, and you only get one chance to make them. Read more >>
Solutions – troubleshooting and problem solving:
How To Get Through To The Right People
Anyone can call, being good at it is another matter. Read more >>
Avoiding The Spiral
Don’t get caught with a sales focus that is too narrow. Read more >>
Submission Or Approval - When Should You Make Your Sales Approach
Submission or approval - when to make your approach? Read more >>
Architect Or Client - Who You Gonna Call?
It’s not always clear who you should be contacting. Do you call the architect, or the client?
Read more >>
A Day In The Life Of A Sales Hunter
What is it like to have an experienced CMS sales hunter working in your office? Read more >>
The Rule Of Seven - Don't Give Up Too Soon
How long does it take to get from first contact to a decision? Read more >>
A Beginners Guide To Damage Limitation
If you handle a mistake well, and put it right honestly, it can actually help to build your reputation. Read more >>
But I Don't Do Marketing
You might not consider yourself a marketer – but you are. Read more >>
Learn more about our SERVICES, read our CASE STUDIES and TESTIMONIALS or
MAKE AN ENQUIRY
