Construction Marketing Articles
At CMS we are always looking for opportunities to share our expertise in construction sales and marketing. Here are our articles, videos & interviews.
Latest articles:
Four reasons why effective marketers work alongside the estimators
How the best marketers use the pricing and tender process to chase sales.
Not just for oranges - the four segments of London’s residential market
Targeting your sales to the right level in London’s distinctive construction landscape.
Taking it up a level – getting a chance at high-end jobs
How to get a foot in the door with higher profile architects and clients.
Featured articles:
Construction Sales Leads:
The four major construction sales lead services:
Interviews and a history of sales lead providers in the UK
Strategy – how to grow your business:
How To Use Sales To Improve Tendering
Key ways to improve your win ratio.
How To Go Nuclear On Subcontractors Sales
A tailored approach to maximise sub-contractor success.
The Tension At The Heart Of A New Sales Strategy
Exploring the tension between long-term view and the need for a quick win.
The Art Of The Quick Win
Making a fast start in sales can make all the difference.
The Difference Between Sales And Marketing
The terms are often used interchangeably, so what is the difference and why does it matter?
Working Out Your Strengths
Selling your business means knowing, and being confident in, what you are really good at.
15 Ways To Stand Out
Construction is a crowded market, and your clients have plenty of choice about who they work with.
Skills – becoming a better sales person:
The Importance Of Courtesy
The hard-sell telesales cliché is completely wrong.
The Many Uses Of Market Intelligence
Information is everywhere, but how do you use it properly to give yourself a competitive edge?
Helping Your Clients Succeed
The right approach – are you selling something, or looking for ways to help your client succeed?
The Art Of The Debrief
Does the job really end at completion? If you want to build relationships, do a proper debrief.
How To Craft A Letter To A Domestic Client
Getting the approach and language right.
The Marketer’s Most Powerful Tool
Website? Brochure? Branding? – No, the humble phone.
Thou Shalt Not Neglect Thy Follow Up Calls
Everyone knows they should, but very few do. Proper follow up gives you a vital edge in the market.
Your Marketing Toolbox
6 important tools that you must have before embarking on a proactive marketing strategy.
Develop Your Listening Skills
The importance of really listening to your clients and how to get better at it.
The Four Keys To A Successful Presentation
First impressions are so important, and you only get one chance to make them.
Solutions – troubleshooting and problem solving:
How To Get Through To The Right People
Anyone can call, being good at it is another matter.
Avoiding The Spiral
Don’t get caught with a sales focus that is too narrow.
Submission Or Approval - When Should You Make Your Sales Approach
Submission or approval - when to make your approach?
Architect Or Client - Who You Gonna Call?
It’s not always clear who you should be contacting. Do you call the architect, or the client?
A Day In The Life Of A Sales Hunter
What is it like to have an experienced CMS sales hunter working in your office?
The Rule Of Seven - Don't Give Up Too Soon
How long does it take to get from first contact to a decision?
A Beginners Guide To Damage Limitation
If you handle a mistake well, and put it right honestly, it can actually help to build your reputation.
But I Don't Do Marketing
You might not consider yourself a marketer – but you are.
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