Our free marketing ebook is a perfect introduction to the world of construction sales and strategy. It’s best downloaded and viewed as a pdf, or you can browse the contents below.
You can read it as part of your CPD with the CIOB.
“Welcome to the Really Useful Guide to Construction Marketing. In this guide I will be sharing highly practical lessons learned in the challenging but rewarding world of construction marketing.
You can expect down to earth advice on how to improve your sales, win the work you want and build your business. If you already consider yourself a seasoned marketer in the construction industry, I hope you’ll still pick up some helpful hints and tips to develop your skills.
If you don’t consider yourself a marketer, I hope to change your mind! As you will see, marketing is not just about glossy brochures and advertising. It’s about strategic thinking, highly targeted sales, and building long term relationships that will bring you a continuing stream of tenders and profitable contracts.
I’m aiming this guide at small to medium size contractors and subcontractors, which is the area where I have the most experience. It’s also where I enjoy working the most, because you can make a big difference for a client in a short amount of time. Six to nine months active marketing can turn a company around, or see a step change in its fortunes.
Seeing that kind of change is very rewarding as a marketer, and I enjoy what I do. I’m good at it too, and I wouldn’t presume to write this guide otherwise. (Modesty isn’t something you find
much in my line of work!) I’ve been in construction marketing for over 30 years, and much of my working week is spent in the offices of various clients, helping them build for the future. I
recently calculated that one of my clients was getting a 1,000% return on what they paid me to do!
If you’d like that kind of support for your business, I’m always glad to talk to new clients about what my company can do for you. As we shall soon explore, helping people succeed is what good marketers do.”
About the author:
David Crick is the Managing Director of Contractors Marketing Services. A Chartered Marketer, David has over 30 years’ experience and has worked on contracts worth up to £20 million.
His work with UK market intelligence firms, such as Barbour-ABI, has seen David advise a diverse range of clients on strategic development and training.