Marketing is a Service
Before we go any further, let’s get one thing clear about marketing. You are there to help your customers succeed.
It’s one of the most important things to understand about sales. If you start from the other side and believe that you’re here to sell your services, you’ve lost before you started. Successful marketing is all about anticipating the needs of the client. What’s in it for them?
You’re a problem solver. You’re the one who can help deliver what your customer needs.
Construction is a complex and competitive industry, and the best approach to successful marketing is one of service: ‘how can I help you?’
Of course, some people might think that’s disingenuous, and it would be if you weren’t serious about helping your customers! You’d just be there with your own agenda. But if that’s the case, customers will see through you, and there will be no repeat custom.
In other words, your whole ethos has to be about service. Not just words, but from the heart. You’re here to solve people’s problems, to help them achieve their objectives successfully and cost effectively. If you help them do that, then you succeed as well. You succeed together.
It’s human. It’s honest. It’s collaborative. It works.