The Importance of Systems
As you get to work on the phones, you’ll soon realise that there’s something else you need an efficient sales admin system and a good contact management database. You’re going to need to record and keep permanent access to your contacts, conversations and projects of interest. This helps the marketing professional to be fully briefed and competent in developing ongoing leads and relationships.
Both your sales admin system and your sales database need to be efficient and easy to use. There’s a good reason why – you may easily end up with some hundreds of contacts and conversations. You want to be able to access it quickly and easily, getting up to speed for the next call.
Data entry and reporting can take up a lot of time, but you want your sales professional to spend much as possible on the phone! Keep it efficient and streamlined with a web based system, accessible 24-7 and without the restrictions of a local network or a single-user.
There are several heavyweight construction CRM databases on the market – though these are built for larger companies. Or alternatively CMS has a much simpler but very easy to use relationship CRM system online. Get in touch if you’d like more information about that.
To recap, you’ve got your leads. You’ve got your sales agent who is confident on the phone. They’re going to make calls and keep making calls, and keep track of all the progress you’re making in the system.
But what happens after you’ve had your first successful conversation?