The Really Useful Guide series is designed to provide accessible and practical tips on matters relating to sales and marketing within construction. You can read samples below and also download the full pdf documents with no charge or obligation…
The Really Useful Guide to Construction Marketing
Before we go any further, let’s get one thing clear about marketing. You are there to help your customers succeed.
It’s one of the most important things to understand about sales. If you start from the other side and believe that you’re here to sell your services, you’ve lost before you started. Successful marketing is all about anticipating the needs of the client. What’s in it for them?
You’re a problem solver. You’re the one who can help deliver what your customer needs.
Construction is a complex and competitive industry, and the best approach to successful marketing is one of service: ‘how can I help you?’